Monday, December 3, 2012

Happy Carrot

You know the old psychology idiom about the carrot and the stick?

It's a device I use all the time - not so much the stick, but the carrot, definitely. The idea is to promise yourself a reward for completing a drudgerous task. Ride 20 miles, get a pastry from the local bakery. Finish a writing project, go to a movie downtown. Like a carrot dangling in front of a stubborn mule, a simple pleasure promised to my five-year-old self can usually convince the 26-year-old self to get a move on it.

When I'm working in the garden, the carrot is quite literally a carrot: the gritty, sweet prize plucked from the ground and munched with satisfaction as I head in for the day. So when searching for an image to personify the Food Cycle Bicycle Tour fundraising campaign, the carrot's conveniently cylindrical shape was a clear choice. I snatched this one off of Google Images, so I can't claim credit, but he sure is cute, isn't he?

The carrot started off at around $3,000 full, and around last week, he hit his goal - $5,000! Now, just in time for the imminent launch of our bicycle tour, we're past that goal. So we gave the carrot his carrot and retired him from the sidebar.

Thank you to everyone who helped us along this path and please reward yourself for a job well done. If you didn't plant any winter storage carrots this year, start seed shopping now and make sure you have some ready to plant in spring. Or check out your local farmer's market for some fresh, crunchy goodness.

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